About Us

Our vision

Just, healthy, and sustainable food systems. A world where people, animals, and the environment thrive in harmony, catalysed by collaboration and shared responsibility.

areas of focus

Corporate Engagement and Ethical Sourcing

We collaborate with forward-thinking Zambia-based foodservice and hospitality businesses to strengthen their reputation, align with rising consumer expectations, and access market recognition through cage-free egg sourcing commitments and transitions.

Sustainable and Just Food Systems & Agriculture

Working with farmers to promote humane, high-welfare food production systems through advocacy, research, and capacity-building support.

Capacity Building & Awareness

Strengthening the national sustainable agriculture and farmed-animal welfare ecosystem through collaborative programs with our local partners.

Our mission

To drive change through advocacy, education and capacity building—promoting ethical, sustainable food systems, farmed-animal welfare, and One Health principles.

We aim to implement our activities as cost-effectively as possible and to base all our projects on evidence while measuring our impact

CORE VALUES

Compassion

We champion empathy, dignity, and respect for all—human and non-human alike.

Evidence and Cost-effectiveness

We aim to implement our activities cost-effectively as possible and to  base all our projects on evidence while measuring our impact.

Integrity

Our work is rooted in transparency, accountability, and ethical practice.

Sustainability

We prioritize long-term impact, advancing solutions that are ecologically sound and socially just.

Collaboration

Change happens together—we engage communities, partners, and policymakers to co-create meaningful progress.